A common SEO tactic many don't try
Use this SEO tactic to improve the ranking of your old content
Hey there,
We all often become too comfortable doing things we have been doing for years. Due to this, we tend to ignore certain business and growth tactics that are known to all of us. This week, we discuss such a growth hack - it is nothing but updating your old content for relevant keywords and content.
You all might have noticed that some of your pages that have been ranking for a while go down in search results after a while. This is primarily because Google likes fresh content. In addition, some of your competitors would have created competing content that is taking away your position.
One of the ways to overcome this challenge is to consistently update your old content. This also helps you update relevant stats, change references to dates or years, include the latest information, improve the overall tonality, etc.
Here is the step-by-step process you need to follow for updating your old content from an SEO as well as content standpoint:
Enter your website or page URL into an SEO tool like Ahrefs and SEMRush and find out your website’s position for some of your core keywords.
From the list of pages, filter out those that were published within the last year.
Now enter the core keywords of the remaining old articles into the SEO tool and go to the top 5 to 10 results. Analyze those pages for keywords and content quality (for analyzing keywords, look at the pages’ metatags and put the URL into the SEO tool).
List down the new keywords and content perspectives you can add to your existing articles.
The last step is to go ahead and update the content with the new keywords and content. And don’t forget to track your results using Google Search Console and an SEO tool of your choice.
According to SEO expert Neil Patel, updating old content can boost rankings. He proves this with data. So this activity is definitely worth the effort.
That’s it for this week.
As always, until we meet next time, keep growing!!
Updating old content can be a real challenge when rankings drop over time. I found that using MailsAI to track keyword changes and optimize content updates helped keep things fresh and relevant. It made monitoring progress easier and improved overall search visibility.