A LinkedIn growth hack for content distribution
A hack that works only for companies with a decent LinkedIn follower base
Hey there,
Before you get all excited about the hack, we wanted to mention this upfront. This hack works only if:
You already have a decent number of followers on LinkedIn (we would say at least 5000).
Your LinkedIn handle has creator permission.
Maybe you already guessed what this is all about.
Yes, I am talking about LinkedIn newsletters!
Despite the fact that it is so easy to set it up (if you have creator permission), I am surprised as to why many B2B companies are not using it.
So, what’s the big deal about LinkedIn newsletters?
Here’s the thing.
When you create a newsletter on LinkedIn, an automated notification goes out to all your followers requesting them to subscribe to it. So, if you have 10000 followers, and roughly 5% of them accept your invitation, you get 500 subscribers in one go.
No other platform will give you an opportunity to create such a large subscriber base on day 1, unless you have a huge following on another channel where you can promote the new initiative.
Let’s take the example of the Elevate Your Marketing newsletter by our CEO, Naseef KPO. When he started it, he had around 10000 followers on LinkedIn. Roughly 10% of them accepted his invitation to subscribe to the newsletter, which gave him 950+ subscribers on day 1.
Amazing, isn’t it?
One thing to note here is that, the increase in subscriber base post the first edition will depend on how well you promote it afterward (and of course, how valuable the content is).
But here is the more interesting part.
You don’t have to create fresh content for your newsletter at all!
Source: localiq.com
You can simply repost the articles published on your website. This way, you get to distribute your content to a new audience without spending more time on content creation.
But when you do it, add a sentence at the top of the newsletter article stating that the content is republished with the original author’s permission. Since LinkedIn articles are indexed on search engines, this helps to ensure that there are no copyright or indexing issues.
The statement can go something like this:
“The content of this post was originally published on [website name and link]. It has been repurposed and republished here with the author’s permission.”
Now, if your company page doesn’t have a decent follower base, we suggest you focus on building it first and then starting the newsletter. However, if you prefer, you could still consider starting one, considering that it doesn’t require too much additional effort and budget.
That’s it for the week. We hope you loved the hack. Please don’t forget to share your feedback and thoughts with us.
And don’t forget to check out our website, YouTube channel, and LinkedIn page. We keep posting awesome content there too.
As always, until we meet next time, keep growing!