A 'slow' LinkedIn hack for human-based B2B growth
Use this LinkedIn growth hack to build meaningful relationships
Hey there,
This week, we have a growth hack that not many know about. But that’s not the highlight of this edition - it is the bonus tip we are going to share along with it.
Intrigued? Read on.
LinkedIn is a gold mine for B2B marketers and salespeople. But everyone is bombarded with too many connection requests, especially key decision makers. So, how can you message a 2nd degree connection on the platform?
The next best option is to subscribe to LinkedIn premium or Sales Navigator so that you can send InMails. And of course, both cost you money.
Source: Meme Arsenal
There is a tiny little hack that you can use to be able to send messages to a selected set of 2nd degree connections. It is by leveraging other forms of connections than personal connections. And following are the ways in which you can do it:
Linkedin groups: you can send messages to people who are part of the same Linkedin group you are in, even though you are not connected with them.
You can do the same with Linkedin events: If you host a Linkedin live or audio event, you will be able to send messages to the attendees irrespective of whether you are connected to them or not.
But at least some of you knew this. You are not impressed, are you? :)
Here comes the bonus tip we promised.
On Linkedin, you need to focus on building long-term relationships. Instead of pitching your products or services right away, add some value to the individual first.
Here are a few ways to do that:
Create a carousel post consolidating thoughts from those who you reach out to (who are your ideal customers of course). That’s free advertising for your prospects.
Invite them to speak on a webinar, podcast, audio event, or conference (it gives them free exposure).
Feature them in an article you have written on your own or on the company website.
You can add more to the above. But you get the point here.
This way, you slowly build a meaningful and long-lasting relationship with the prospect, and they are more likely to give business when asked than reaching out like a random stranger texting from a different part of the planet.
Time consuming, but worth it!
Source: Saying Images
So, when are you going to leverage Linkedin groups and events to grab your next big deal?
Loved the growth hack? Let us know. Hate it? Still let us know. We would love to improve based on your feedback.
As always, until we meet next time, keep growing!