A YouTube growth hack that most haven't tried
Works best for companies that already have a decent website traffic
Hey there,
Before we start, if you have been finding the content of the newsletter valuable, please do give us a shoutout on LinkedIn by tagging our page (https://www.linkedin.com/showcase/the-skalegrow-newsletter).
On that note, let’s get to this week’s growth hack.
First of all, please note that this growth hack works best if your website is getting a good amount of traffic already (we will show you a workaround if your traffic is low at the end).
Okay. But how is this even closely related to YouTube? The subject line said ‘YouTube growth hack.’ Didn’t it?
No more suspense. Here you go.
Source: Giphy.com
The growth hack involves embedding YouTube videos in blog posts and other web pages that are already getting a good amount of traffic.
But wait. How does this help you grow on YouTube?
Here’s the thing. Say, one of your blog posts gets 1000 users every month. If 5% of the users click on the video embedded on the page at least once, you get 50 views for the video every month (this count can be validated on the YouTube analytics dashboard).
Think about doing this for multiple blog posts and pages. You have the potential of generating hundreds (if not thousands) of views for your channel every month. This offers various other advantages such as the following:
As the videos get more views, YouTube will further push them organically - leading to more views.
Some of the viewers will also end up becoming subscribers on YouTube.
But as we mentioned in the beginning, this needs you to have multiple pages with good traffic. The more you have, the better.
You also need to follow a few best practices while embedding videos such as:
Embed them at the top or at least after the first few paragraphs. This is because the % of people seeing your content goes down as you scroll down the page (you can check this using a heatmap tool like Hotjar).
Make sure the videos are related to the content of the page (well, that’s obvious, isn’t it?).
Now, the next question is, what if you don’t have a related video that you can embed?
Well, then you have to create one.
Source: makeameme.org
Yeah, we know - painful. But worth it!!
Here is a more burning problem. What if you don’t already have good traffic?
In that case, you can still try this hack with a slight tweak. Only that it is going to take more time to work.
This involves you creating website content (preferably blog posts) around SEO-relevant topics. You also need to create related videos that can be embedded in the blog posts.
That’s it for the week. Did you love the hack? Let us know. Hate it? Still share it with us. We would love to improve based on your feedback.
And don’t forget about giving us a shoutout on LinkedIn. That will make our day!
As always, until we meet next time, keep growing!!