An easy yet less explored B2B growth hack

Optimize your titles and meta descriptions to skyrocket growth

Hey there,

This week, we have one of the easiest yet less explored growth hacks. This involves identifying pages with the lowest CTR (clickthrough rate) and changing various elements to improve the average CTR.

The CTR of a result in SERP (Search Engine Results Page) depends predominantly on 4 factors: the title, meta description, the URL/website name, and sitelinks.

Of these, title and description are the most important; hence, finetuning them can lead to more clicks, attracting more traffic and conversions.

To get the data for this, head over to Google Search Console. Under the performance section, go to 'search results'. Now click the CTR area at the top of the page and navigate to the 'pages' tab. Here, you can see all the pages with their corresponding impressions, clicks, and CTR values. Next, sort the pages in ascending order with the lowest CTR value at the top.

While you do this, you can ignore pages below a certain threshold when it comes to impressions. This is to avoid pages that do not have a significant number of impressions. If impressions are low, it is not a click-through problem.

Now, take all those pages with very low CTR and optimize their titles and meta descriptions for more clicks. You can also try implementing structured data markup to enhance your search results.

That’s it for today. Hope you loved this week’s growth hack. Please don’t forget to share your feedback with us.

As always, until we meet next time, keep growing!