An excellent email hack for quick results
Increase traffic and generate leads without much additional effort
Hey there,
Hope you all have been loving the newsletter so far. We crossed 20 editions last week, and we have thoroughly enjoyed this journey of creating what we think is unique content that not many are talking about.
Okay, no more bragging :)
Let’s get started.
This week’s hack comes with a couple of caveats. It works well only if:
You have a large number of employees, especially in customer-facing roles.
Or you send out a large number of emails to customers and prospects on a regular basis.
Wondering what we are talking about?
EMAIL SIGNATURE MARKETING.
Email signatures remain one of the most ignored sections of marketing communication where almost everyone follows the same pattern.
If sent from a person’s email box, the signature will have his/her name, company name, address, or at max links to the sender’s or the company’s social media handles.
If it’s from an email automation tool, the footer will also have the unsubscribe link and address of the sender to comply with GDPR and CAN-SPAM laws.
That’s what is called BORING!!
Source: makeameme.org
Adhering to data privacy laws is a must. But that doesn’t mean that you make your signatures and email footers dull.
Plus, you are wasting marketing real estate - which you could potentially use for a wide variety of promotions than just social media handles.
Here are a few ideas for using your email signatures to promote your business:
Promote an upcoming event or webinar.
Distribute a latest report, whitepaper, or survey you published.
Add the news of a recent logo you won or funding you received.
Link a thought leadership article or podcast appearance of your CEO or key leaders.
News of an external award or competition one of your employees won recently.
The idea here is to use this space to promote something educational or newsworthy, and not push people to buy something.
You can do all of this manually by asking your employees to add the relevant links to their signatures. But that will not give you the relevant metrics to analyze the results at a consolidated level. It will also be a time consuming endeavor.
That’s where email signature tools come in. They help to automate the entire process.
One of the most popular email signature marketing tools in the market is Terminus Email Experiences (previously Sigstr). Check out the below video from Terminus to understand how email signature marketing works:
Here is a list of a few more tools you can use for this:
Mailtastic
Opensense
Newoldstamp
Xink
As we always say, make sure to evaluate a tool before purchasing one. But beyond doubt, doing email signature marketing at scale is a great way to bring easy traffic and attention to your website and content, especially if you have hundreds or thousands of emails going out every day.
And the best part? You get these results without having to do much additional work (you just have to spend time designing a few email signature variants).
That’s all for the week. Did you love the hack? Let us know what you think.
As always, until we meet next time, keep growing!