Attract a ton of website traffic with this hack
One-time investment. Long-term returns
Hey there,
This week we have a hack that we learned from none other than marketing thought leader Neil Patel. So credit to him first. But as always, we have added our own layer of thoughts to it.
That said, let’s dive right in.
Today, we will talk about offering FREE TOOLS.
Free tools are an excellent way to attract a ton of traffic to your website. It helps you in other ways too such as:
Building an email list, which you can later use for different remarketing campaigns.
Create segments of audiences that will be more interested in your services (for instance think about Ubersuggest - an SEO tool from Neil Patel. He can pitch his SEO services more to the most active users of the tool).
Offer them as a complementary add-on to your products or services.
Source: meme-arsenal.com
A couple of examples of free tools offered by some known names include:
Another classic example is search engine giant Google itself. From Gmail to Google Drive and Google Maps, its wide variety of free tools has immensely helped grow its user base (and of course acquire the data it needs for advertising).
But the question is, how to create such tools?
The most obvious options are:
Building one on your own. This would obviously involve a significant product development effort.
Hiring a product development agency to do it for you.
But these are time-intensive. So what’s the next best thing to do?
The first thing you can do is use marketplaces like CodeCanyon to purchase a tool related to what your business offers. Depending on the license terms of the product, you can white-label the tool and offer it as your own.
The main limitation here is that most of these tools are not as great as some of the popular ones you find on the market.
But there is a better way to do this.
You can go for dedicated tools that give you the same option of using it for your own business and selling it to others by white-labeling them.
A great example of this is HighLevel. It’s a marketing automation platform that grew on the back of the partnerships it has built where the company collaborated with agencies and freelancers to offer the tool to the latter’s customers.
This method works only if you are able to find such tools in your niche.
Wait. There is more!!
All the methods we mentioned above cost money upfront. But there is a method you can use to offer free tools that might not need any upfront investment.
It is by partnering with product companies that are offering related products.
For example, if you are a financial consulting firm that helps companies optimize spending, you can consider partnering with a product company like Spendflo.
However, this method comes with a caveat - the product company has to offer a freemium model where you can offer at least some of the features for free. More importantly, the company should be willing to collaborate without a partnership fee.
You will also need to find a way to contact the right people at the company. Large companies usually have dedicated partnership and alliance managers where they seek out these opportunities. For small companies, it’s better to hit the founders up directly.
That’s all for this week. We hope you found the content valuable. Don’t forget to share your feedback with us.
As always, until we meet next time, keep growing.