Convert video viewers into leads

Don't let your video viewers slip through the cracks!!

Hey there,

We have a question for you.

Do you know who viewed the videos on your website?

Okay. We are sure you don’t.

At least, do you know a small percentage of them?

We know - you don’t 😊.

But don’t worry. We have good news for you.

What if you could convert a portion of the video viewers on your website into leads? You can further nurture them, and some of these could be your future customers.

But how is this possible? Hosting videos on the website using YouTube will only let users view the content.

So how can you achieve this?

Source: makeameme.org

👉 By using specialized video hosting tools that come with the lead gen form feature.

These tools give you the option to add a form to a video that will require the user to enter his/her email ID to continue watching it.

You can configure the form in a way that it pops up only when the user views the video for the second time (since that indicates clear intent). You can also set the time of the video when the form appears. This helps to show the form only to users who are highly keen to consume your videos. In addition, it ensures that users are not steered away from your content.

Next, let’s come to the tools that can help you do this.

There are a few in the market. Our favorites are Hippo Video and Sprout Video. Check them out to learn how they work.

But here is a caveat.

It makes sense to utilize this feature only if your website has a decent amount of traffic (and of course, it should have a lot of videos hosted). This is because, only if you have a good amount of traffic, will you have video views. Since only a small portion of the viewers will fill the lead gen form, you need a significant volume of traffic to generate a good number of leads.

That’s it for the week.

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As always, until we meet next time, keep growing!