Give to get - building backlinks
A great tactic for SaaS companies to build backlinks
Hey there,
We all know how important building backlinks is. The quantity and quality of backlinks determine your website’s domain rating or domain authority. The higher the domain authority, the higher the chances of getting your content ranked on search engines.
But let’s face it. Building backlinks is SUPER HARD!!
Old methods like social bookmarking, PDF submissions, and business listings are not very effective nowadays. This means that you have to put in the time and effort to build quality backlinks.
However, backlink outreach is like a hit-and-miss game. The conversion rates are poor. More than 90% of the people you reach out to don’t respond irrespective of the quality of your content.
What if there is a BETTER WAY?
That’s exactly what we cover in this edition of The Skalegrow Newsletter.
A disclaimer first!
This hack works only for SaaS companies or businesses that can (or are willing to) give something valuable in return to those ready to give you a backlink. The reward can be a software subscription, access to exclusive content, entry to one of your events, etc.
This is how it works.
Let’s say you offer a payroll software for small to mid-size businesses. During the research process of your off-page SEO efforts, you come across a small business website (with a decent domain authority) that has 1 or more pieces of content where a link to any of your webpages can be placed.
You can reach out to them with a pitch by offering free access to your tool for a specific period in return for a backlink.
The email pitch can go something like this:
“Hi {{first name}},
This is {{sender name}} here. I am the {{sender designation}} at {{company name}}. I noticed that you have a lot of insightful content related to {{topic name}} on your website.
We are a {{company description}} based in {{company location}}. Our payroll software comes with features such as {{feature 1}}, {{feature 2}}, and {{feature 3}}.
I was wondering if you could link to our website/page (website/page link) from this page on your website:
{{page link}}.
In return, we would like to offer you a free annual subscription to our tool that will help ease your payroll process.
Looking forward to hearing from you soon on this.
Cheers,
{{sender name}}
Giving something of value in return encourages the recipient to take action.
This too will not give you a 10 out of 10 in terms of responses. But it increases your chances of conversion significantly.
That’s it for the week. Did you love the hack? Let us know by writing back to us.
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As always, until we meet next time, keep growing!