Make emails your superpower
Stand out in your email marketing efforts with this hack
Hey there,
Let’s admit it. Most B2B emails look the same (not this one though 😀).
A lot of them have large chunks of text that no one wants to read. A vast majority of them go something like this:
“Hi {first name},
My name is John, I am the {sender designation} at {sender company name}. I am reaching out………”
Ugh!!! Boring!!
Source: makeameme.org
Whether the email is from a B2B business or a B2C business, recipients want to be educated, entertained, or given an offer valuable to them. And text-based emails have become outdated for all of these.
Not that they don’t work. They just don’t look cool anymore. They don’t help you stand out among the noise.
What if there is a better way to do this?
Yes. We are referring to video emails.
Video emails are an excellent tool for:
Increasing the engagement on your emails.
Building a better connection with your customers and prospects.
Giving a more personalized touch to your emails.
Using a specialized tool for video emailing helps you send emails at scale. It also gives the necessary analytics at a consolidated level. A dedicated video emailing tool also helps to improve your deliverability compared to embedding videos in an ordinary email automation tool.
Some of our favorite video emailing tools are:
Bonjoro
Lemlist
Hippo Video
Check out the below video from Bonjoro to learn more about how video emailing works.
Most of these tools also come with out-of-the-box integrations with popular marketing automation platforms like HubSpot or Salesforce. This makes it easy for you to organize your leads.
With increased open rates, higher engagement, and better response rates, you will make your email marketing efforts more effective - leading to faster growth in comparison to using an old-school and boring method of email marketing.
That’s it for the week. Did you love the hack? Let us know what you think.
As always, until we meet next time, keep growing!